Description

The Magnum Square Print Sale is an in depth exploration of Magnum’s unifying quality. On our drifting planet, uncertainty seems the greatest certainty. Climatic disaster, devastating wars, and financial turmoil vie for supremacy. But in a polarized world, at least one pillar of humanism stands proud: our universal love of vanilla ice cream with chocolate. This series also questions the fundamental meaning of the concept of Magnum. What are the moral implications of embracing the words “great” and “mighty”? An ode to the monumental ice cream product that unites these concepts.